A Physical Manifestation – Nudie Jeans Repair Store by X+O
Offering lifelong repairs for its products, Nudie Jeans’s sustainable ethos has been manifested through the design of its new repair store. Using ForestOne DesignerPly Hoop Pine sustainable plywood, X+O Design delivers a store that showcases how responsible specification enables efficient use of space in premium retail environment.
Based in the Galeries of Sydney’s CBD, the new Nudie Jeans Repair store continues the company’s ethos of creating clothing that will last a lifetime with minimal harm to the environment. Believing that a store is a physical manifestation of a company, X+O Design worked closely with Nudie Jeans to specify a sustainable and eco-conscious approach. Focused on providing customers with an easily accessible store where in-house repairs take place, X+O Design and Nudie Jeans’s collaborative effort encourages others to think sustainably and how the store can set the tone for the company’s sustainable messaging.
Facing the issue of small floor space, X+O Design has set out to encourage an effortless flow of movement when shopping. “We needed to be very clever with storage solutions, so incorporating concealed storage was one of the ways in which we overcame that challenge,” says Rebecca Vulic, Director and Founder at X+O Design. To answer this need, X+O Design employed the Hoop Pine plywood around the store between the women’s sections, fitting rooms and denim wall, where the plywood hides the much needed storage spaces. Pairing with the plywood, and adding additional hanging and folding space, Winkelman’s tiles are used to create durable nib walls and a central table. Furthermore, Rebecca explains that “the wood-wool panels are made primarily from cement and wood, and they provide really amazing acoustic properties and anti-allergenic properties.”
Motivated to not only just make as much use of the small retail space as they could, X+O Design also desired to create a sustainable workplace that aligned itself with Nudie Jeans’s ethos. Due to ForestOne’s sustainable forestry practices and its 140 years of experience, X+O Design specifically chose the Hoop Pine plywood by DesignerPly as it responded to the sustainable wishes of both the client and designer. “It’s been an eye opening experience working with a sustainable [plywood] supplier, the quality has been fantastic and working with them has been fantastic,” says Bryce Alton, CEO at Nudie Jeans. Specifically chosen for being “a local species native to Australia, produced through sustainable forestry methods and also being a low carbon product was really important,” as Rebecca explains, the Hoop Pine plywood further emphasises Nudie Jeans’s belief of sustainable production methods. Additionally, as a renewable resource, DesignerPly’s plywood is long-lasting and resistant to damage in high traffic areas.
Believing that a store is a physical manifestation of a company, X+O Design worked closely with Nudie Jeans to specify a sustainable and eco-conscious approach.
With this new retail space, Nudie Jeans focuses on supplying a sustainable and eco-friendly environment for customers and staff. With the support of ForestOne, X+O Design delivers a store that exudes a warming and peaceful atmosphere.
“It’s been an eye opening experience working with a sustainable timber supplier, the quality has been fantastic and working with them has been fantastic,” says Bryce Alton, CEO at Nudie Jeans.
Author: Brett Winchester
Photography, Visual Merchandising and Design: Nudie Jeans | https://www.nudiejeans.com
Interior Design: X+O Design | http://www.xpluso.co/
ForestOne | https://www.forest.one/
DesignerPly | https://www.forest.one/decorative/ceiling-and-wall-linings/designerply.html
